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Caring Service

Comunidad Latina Federal Credit Union. At $9 million in assets, this community CU is not a power player in the state of California. Instead, Comunidad Latina FCU is a small but integral part of the community of Santa Ana, CA....

Importance of Community

Importance of Community

When it comes to funding, big banks have an advantage. No Doubt. Fortunately, deep pockets are not the end of the story. The bottom line is that the large-cap bank advantages are not always what the customer values in their...

Innovation…

Innovation often separates “good enough” from “the best”. Implementing common-sense AI integration is the next frontier of innovation. Looking forward at the challenges that innovation poses, Charles Potts highlights the fact that the ICBA will always provide rational and researched...

Community Engagement Matters!

Community Engagement Matters!

There are numerous ways to engage your community, and any retail officer would agree on the importance. Methodologies may differ between an FI with 3 branches and one with 43, but the goal remains the same: to create a lasting and...

Buzzwords?

In this article, James Collins humorously defines different marketing buzzwords. Usually, “Hyper Local” describes targeting a specific local area for growth. Collins defines it as “20 screaming toddlers at a birthday party.” If only the hosts of the birthday party...

Doing Good Matters!

Doing Good Matters!

Perception matters–anyone could tell you that. Perception isn’t just about how you position an outreach program, though. It’s about doing good in your community, and creating a direct impact. Volunteering also helps teams build chemistry, creating relationships across departments that would otherwise...

Customer is Never Wrong?

Customer is Never Wrong?

Collecting customer feedback is one of the most important things any bank can do. Feedback mustn’t be limited to positive experiences, even though it’s easier to focus on highlighting wins. While a negative review can be difficult to stomach, that...

ICBA Helps!

In this article by Derek Williams, the voice of community banks is highlighted for its positive effect on the regulatory decision making by lawmakers. In thanks to strong messaging from ICBA, community banks were able to avoid much of the fallout...

Transitioning to Digital: How Community Banks and Credit Unions Can Keep Up With the “Big Guys”

Transitioning to Digital: How Community Banks and Credit Unions Can Keep Up With the “Big Guys”

Although the COVID 19 crisis sped things up, financial institutions were already moving toward implementing more and more digital products. As a response to customer demands, it’s a solid plan for staying relevant and continuing to thrive in the 21st...

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Resources

Helpful Links To Help You Stay Connected

LinkedIN Community Bank Resource Learn More

Independent Community Bankers Association Learn More

Fintech resources for Community Banks Learn More