Surpass Satisfaction With Customer Surveys
While customer satisfaction is important, it’s not enough to guarantee the continued success of a financial institution. In fact, we’ve seen many a customer leave a banking relationship while still claiming to be content with all services provided. The lesson here is that you’ll need to go deeper than, “Are you satisfied with your level of service?” in order to stand out from the crowd.
Mystery shopping programs offer a seemingly effective way to evaluate the customer experience, but looks can be deceiving. This type of service inspection fails to take into account “soft” metrics like likelihood to recommend and likelihood to repurchase—and those are the things driving customer loyalty and revenue. Customer feedback surveys provide a much more balanced, in-depth look at what your customers are thinking and feeling.
At Avannis, we’ll put our decades of experience to work for you by supplementing our insightful customer surveys with unparalleled expertise and guidance at no additional cost. We’re not here to rope you into a long-term contract; we’re just dedicated to helping your financial institution succeed. Whether you’re interested in a stand-alone, customizable survey or a full program complete with measurement, reporting, analysis, and guidance, we’re ready and willing to deliver. Reach out today to get started.