What Are Some Good Customer Survey Questions?

If you’re overhauling your financial institution’s customer feedback process, one of your first steps should be to isolate what you need to know about your customers. But guess what? That’s the easy part!  Narrowing in on the right questions to ask, and ensuring that they tie strongly to your customer’s intentions is more difficult. As experts in [...]

Mystery Shopping vs. Direct Customer Feedback: Which Is Right for Your Bank?

If you’ve recognized that your financial institution needs a reliable way to gauge customer satisfaction, you’re probably on a deep dive to gather information on how you can do just that. There are a variety of ways to gain a view of what your customers experience. Let’s look at two particularly common methods of gauging customer satisfaction: [...]

How Financial Institutions Can Measure Customer Satisfaction

Customer satisfaction matters far more in some industries than in others. In the world of banking, which is filled with competition, the customer experience just so happens to matter quite a bit. If your financial institution isn’t viewed as professional, or if your mobile banking app fails to deliver a smooth transaction experience, your valued customers will [...]

Why Credit Unions Should Be on Social Media

Did you know that about one in five credit unions are “Twitter quitters?” In other words, they had an account at one point but have since given up and stopped posting. We don’t blame them. Social media can be incredibly frustrating—how does one build followers, encourage interaction, and actually generate return on investment, anyway? But when done [...]

5 Ways Banks Can Leverage Customer Feedback

Many financial institutions recognize that sourcing and collecting customer feedback is important in a vague, nebulous way. Some send out an annual survey or otherwise periodically ask their customer base about satisfaction. Even an annual survey can produce a wealth of informative responses. But having these responses is just the first part of the equation; they do [...]

Avannis Becomes ICBA’s Newest Preferred Service Provider

Our goal here at Avannis has always been to guide financial institutions, both large and small, towards creating better customer experiences. In keeping with that goal, we’re pleased to announce that Avannis has been selected by the Independent Community Bankers of America® (ICBA) to become the group’s newest Preferred Service Provider. This places Avannis squarely on a list [...]