How the PPP Can Make You the Small Business Customer’s Superhero
The current state of emergency has been a crazy rollercoaster ride and the turbulence isn’t over yet, but the federal government has stepped up with assistance programs designed to ensure small business owners can keep employees on the payroll. The Paycheck Protection Program (PPP) is the latest and not only does it aim to keep small business [...]
Maintaining Contact With Customers During Tentative Times
COVID hit everyone out of left field. A Black Swan event that few were prepared for. More than two months later, the dust hasn’t yet begun to settle, but resilient creatures that we are, Americans have adjusted to what many are calling our “new normal.” At the same time, much uncertainty remains, especially in the financial sector. [...]
Customer Feedback Reveals They Still Want Your Brick-and-Mortar Branch
The popularity of online banks can’t be denied. In the past 5 years alone, the number of digital banking users in the United States grew 18% from 133.5 million in 2014, to 161.1 million in 2019. What’s more, in the last 12 years, two trends stand out. The number of banks and credit unions peaked in 2009 [...]
What You Need to Know About ICBA LIVE
Trade shows are excellent places to stay on top of industry developments including the latest in services, products, and the newest technology. For banks and credit unions, ICBA LIVE 2020 is the premier event where independent community bankers come together to network and share knowledge. Billed as the “largest community banker gathering in the nation,” loads of [...]
Social Media 101 for Banks and Credit Unions
Social media has proven to be a useful marketing tool for all types of businesses. Everyone from local mom ‘n pop shops to big-name national corporations can use Facebook, Twitter, Instagram, or any of a number of other popular social sites to get noticed, increase brand loyalty, and attract customers. Making social media work for banks and [...]
Is There Anything to Fear From Fintechs?
Considering its practically meteoric rise from a simple payor platform to the global profile it has today, it’s easy to forget PayPal’s humble beginnings. Who could have known back in 2000 that the scrappy e-commerce service would become one of the most popular and recognizable fintechs in the world? Today, the economy is even more securely entrenched [...]